Easy reading material for business owners and marketing directors looking to develop effective video communication strategy.

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First, me.

My name is Tan. Over my 15 year production career, I’ve created video content for television companies, advertising agencies, global brands, and early stage startups.

Now, you.

As a marketer you understand that video is an essential tool in your company’s communication campaigns. And your job is to approve concepts, allocate teams, assign budgets — and make sure the videos are aligned with overall business strategy.

And this blog.

I write articles here to keep my knowledge sharp and give myself reminders. You read the articles every once in a while to gain new insights into selling with video.